When conversion and bounce rates are viewed together, we can see that search is still a main contender when it comes to checking out online.
This is why organic channels attract more quality traffic than most others.
Search engines such as Google and Bing are tools used by people who are seeking information to fulfil the desired outcome.
People search for an incredibly broad range of queries. They may search for: the cheapest flights from Sydney to New York; local weather; sports highlights from the weekend or expert reviews on the latest mirrorless camera.
Typing a query into a search engine is fundamentally different from other ways people arrive at websites like clicking on a link; entering a website address directly or clicking on a bookmark.
Searches are performed with intent. A person wants to find information that is very specific rather than land on a page by chance.
Because of this, search traffic is generally considered to be of more value because the potential to convert someone into your customer is often higher compared with other digital channels.
Here are some other benefits you will receive if you invest in a search strategy.
Brand credibility and trust;
More clicks to your website, and;
The benefits of SEO services.
It’s extremely difficult and time-consuming to do all the SEO yourself when you are running your own business, especially in the beginning stages as you grapple with the concept.
This is why it’s vital to find a strategic partner offering SEO services.
A good SEO practitioner will motivate you and your team so that you are always thinking about SEO and implementing it all the time so that your business can achieve some amazing results.
So if you want to succeed with your e-commerce, then you need to be investing in a search strategy.
If you don’t have enough budget to invest in both paid and organic search, then I recommend investing in SEO - obviously!
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