Here is a keyword research method you can use for finding more targeted website traffic that converts into customers!
The most common keyword research misake.
A lot of people focus only on the numbers. They often overlook what that keyword will do for their business.
Now that doesn’t mean you shouldn’t look for keywords that generate a lot of traffic, but always consider what a keyword will do for your business’s revenue.
How many visitors should my website get?
I often get asked this. This all depends on how many customers you need to generate the revenue you would like to make.
Ask yourself this - what is your average customer worth to you?
Start by determining the average value of your customer. If it’s $100 and you want to make an extra $1000 per month, then you need 10 more customers.
You also have to factor in your website and sales conversion rates to work out how much website traffic you will need to make your revenue.
After you’ve worked that out (there is a calculator at the end of this article that can help you with this), go and find keywords using this simple keyword research technique.
Here is a step-by-step SEO keyword research process I use, that I'm certain will also bring you highly targeted, free traffic to your website!
It’s often better to start searching for low volume, low competition, but highly targeted and valuable keywords, especially if your website or business is new, or you are only getting started on your SEO.
This is a very simple keyword research process and strategy that I often use, using Google’s Keyword Planner.
Head on over to Google’s Keyword Plannerand log in with your Google account. You will need a Google profile if you don’t have one already.
Select discover new keywords from the dashboard.
Input your keyword ideas into the planner. I chose multivitamins because it’s relevant to a project I’m working on now.
If you don’t have any keyword ideas, or don’t know how to get any, head on over to my previous article where I show you how to build a seed list.
I broadened my search by selecting two more keywords from the suggestions below.
Then I clicked on 'get results'.
I can view the data in a few ways here. But I’m looking for low competition keywords that will bring me highly targeted traffic so I can increase my conversions and generate revenue, rather than keywords solely based on traffic volume.
So, I'm going to construct my keyword list with this in mind.
I then added a filter to only show me low competition keywords.
Then I toggled my keyword view to sort by “Top of page bid (high range)”.
This view shows me the highest amount paid historically by an advertiser for the top position.
Why I don't look at average monthly searches.
I prefer to look at the bid amount for a particular keyword because it indicates quality traffic.
Look at some of these crazy bids for keywords with quite a low monthly search volume...
Sometimes, you may see even this scenario…
Here you can see there is no data for monthly searches but data for top-of-page bid.
Why would anyone pay top dollar for a keyword that has very little search volume?
It must be generating some return on investment for them, or why bother spending money on keyword placements?
So when I see a keyword with low search volume and competition, but with a ‘healthy’ top-of-page bid price, I know that it has the potential to bring in highly targeted website traffic with a high conversion rate.
Focus on finding as many of these keywords as you can where the bid is high and the competition is low. Don’t worry too much about monthly volume.
Create valuable content around them.
SEO in ROI - how you can calculate the value SEO will generate for you or your client.
Let’s say you find 50 keywords that you can target by following this process, and each keyword will bring you an additional 20 people to your website.
Using the same average customer value of $100, you could end up making an additional $1750 in revenue per month.
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