The idea behind the name
The name Magnetism came about because I've seen that with good SEO, you can attract the right people to your website and then amazing things can happen for your business.
Our business model
We only use the best expertise with proven track records.
Teams can be assembled to deliver on your specific requirements at any given time.
How can we help you?
If you have any questions, or are interested in working with us, please get in touch, we would love to hear from you.
How Magnetism started
Magnetism was founded by Gavin Davidson in September 2018.
Here is a list of companies I've worked with...
A bit more about me
I’ve been in the marketing and advertising industry since 1998 in numerous roles, both on the client and the advertising side.
Through my experience, I have witnessed many instances where clients and businesses were investing absolutely nothing in their biggest channel, which was in most instances, organic search!
I couldn't believe what I was seeing - so many marketers and business owners ignoring their biggest channel!
This is when I saw my opportunity to specialise in SEO.
I love SEO because there are so many ways in which you are able to market your brand, and of course there is the free quality traffic that you get as well - bonus!
Being on the 1st page of Google is an endorsement for your brand.
Why we think it makes sense to invest in SEO
At Magnetism, we know the best method for attracting customers to your business is through organic marketing efforts, or search engine optimisation (SEO).
Customers that are earned rather than paid for will create the most value for you.
Why is this?
People trust Google.
It's in Google's best interest to provide the best answers to every single question that is typed into their search engine.
More and more people are using the internet each year, and consumers trust search engines like Google more than any other informational source that is available to them.
So, it's important to build your organic presence and your relationship with Google and other search engines by investing in SEO.
This is why I started this agency; because by providing affordable SEO services to a business like yours, you will be able to find some of these valuable customers and you will make more sales!
The opportunity - why businesses don't invest in SEO and why you should.
In many instances, SEO is the least invested channel in a company’s marketing budget, yet it is the biggest source of Internet traffic.
40% of all Internet traffic comes from search engines and 45% of online transactions start with a search - that's substantial!
Still, there are a lot of businesses who don't invest in it at all. I have seen this with my own eyes, yes, I have indeed!
I think this is mainly due to SEO being a nebulous topic for most of us, because the search engines use these complex algorithms that determine where your site is displayed in their search results, and there is a lot going on behind the scenes to make it all work.
Some of the ingredients are known to us while others remain hidden.
They are hidden so that anybody competing in search has an equal opportunity, so to speak.
But it also means that it ends up being often misunderstood.
So a lot of the time SEO is neglected.
And therein lies the opportunity.