Invest in SEO
At Magnetism, we know the best method for attracting customers to your business is through organic marketing efforts, or search engine optimisation (SEO). Customers that are earned rather than paid for will create the most value for you. Why is this?
People trust Google. It's in Google's best interest to provide the best answers to every single question that is typed into their search engine.
More and more people are using the internet each year, and consumers trust search engines like Google more than any other informational source that is available to them.
So, it's important to build your organic presence and your relationship with Google and other search engines by investing in SEO.
This is why I started this SEO agency; to help businesses like yours find these valuable customers so you can make more sales!
Why businesses don't invest in SEO and why you should.
In many instances, SEO is the least invested channel in a company’s marketing budget, yet it is the biggest source of Internet traffic. 51% of all Internet traffic comes from search engines and 90% of online transactions start with a search.
SEO is probably the least transparent digital marketing channel of them all. This is one of the main reasons why many companies, both large entities and small businesses alike don’t invest in this powerful marketing channel.
SEO can be a nebulous topic for most of us, because the search engines use complex algorithms that determine where your site is displayed in the search results. Some of the ingredients are known to us while others remain hidden, allowing anyone competing in search a fair chance.
Our mission is to simplify SEO for you so that your business can grow.
What is SEO?
SEO is simply a way of getting your business on the first page of search engines like Google, Bing and Yahoo.
Why the first page is so important for your business.
Search engines display the most relevant results for a given query or search on their first page. The first page lists the first ten results, the second page the next 11-20 results and so on.
91% of people don’t click beyond the first page, so the chances of your site being clicked on decrease significantly if you are not in the top 10 results.
Being on the first page is also an endorsement for your brand. “This brand must be the best if it’s on the first page of Google.”
How Magnetism started
Magnetism was founded by Gavin Davidson in September 2018. I’ve been in the marketing and advertising industry since 1998 in numerous roles, both on the client and the advertising side. Through my experience, I learned that clients were in many instances not getting value from their agencies whilst the agencies were constantly challenged to measure and prove their value. I saw an opportunity to specialise in SEO. And this is why I love SEO, because it can create value for your business and you can measure your success! Here is a list of companies I’ve worked with:
Our business model
We use the best expertise who have been in the industry for many years with proven track records. We collaborate with these people because it means we are able to assemble the best team for your business.
The idea behind the name
The name Magnetism was inspired by my belief in the power of search engine optimisation, or SEO, to attract potential customers to grow businesses.